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Oh my Lordy what kind of super bloggers would we be if we didn’t bring you this scoop? You’ve all seen those male related adverts that only seem to make it onto Carrot’s Commercial Breakdown or some other dodgy TV clips show. There’s been Pele, world class footy legend endorsing Viagra pills for years - he must have been short of cash. That of course explains why Simon Cowell couldn’t get excited by the brand’s paltry £1m offer.

But now there is certainly something more embarrassing to contend with. Wait for it…

Male Genital Odour remover, more to the point which celebrity will be chosen as the ‘face’ of the wonder cream known only as… NodorO?

The search is being carried …

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What a miserable and mean lot we are pitting the Boy Cipriani against Golden Oldie Wilko - what were we thinking? Perhaps a bit of healthy competition within the ranks would help improve the game? It seems to have worked, but at what expense? We all thought or tried to hope for some sadistic reason to oust Jonny Wilkinson and shunt Danny Cipriani into the heart of the action instead. I repeat, what were we thinking? Brian Ashton knows his s*** and is more than aware of the boy’s talents but also knows that he has to learn the ropes, pretty much Wilko style ten years back, talk about a chip off the old block!

There’s no way that Jonny would …

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Would you bleeding credit it? After all that b******s about not wanting to sell out those pesky scamps at Liverpool FC have been caught red handed. George Gillett and Tom Hicks have indeed been trying to pull the wool over our eyes about the Government-run Dubai investment fund, Dubai International Capital’s takeover of the club.

OK so we may be being a tad harsh because strictly speaking there has been truth on both parts as Gillett wants to sell but Hicks doesn’t. DIC have given the unpopular American owners a £400m offer but anyone who knows how much money can be sunk into running a Premier League club will tell you, that’s small fry.

Trouble is if Gillett and Hicks disagree …

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We’ve all heard of the great master Leonardo Da Vinci and the Mona Lisa. She was enigmatic and demure with a frisson of sauce thrown in. Exactly how we like our women here at Bodog HQ - actually we tell a lie, we like them bare nekkid and gagging!

Er hmm that’s not strictly true, our Bodog Girls are a fine breed of sensitive fillies and they could teach you a thing or two. Take Sarah all sultry and beguiling in her black lacy smalls (not small enough we may add though!). She’s got that look sorted and we reckon she had a marathon sesh with Leo’s famous Moaner Lisa just to nail the right blend of innocent and " that’s …

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As the tapes go up at 2pm next Tuesday to the traditional roar of the Festival crowd, four blockbusting days of the most competitive racing on the planet gets underway. 

One of this year´s intriguing battles is the "Top Festival Jockey". Could it be Ruby Walsh with the huge backing of the Paul Nicholls winner-producing machine?

Ruby has obvious chances in the Gold Cup on Kauto Star and on Noland in the Arkle on Tuesday. Also, Silverburn is very fancied by his trainer in the Royal and Sun Alliance Chase, so that´s another probable for the Irishman.

Tony McCoy, returning from a serious back injury, may struggle as Jonjo O’Neill´s stable isn´t in the best of form. However, experience teaches us never to underestimate the amazing McCoy.

Robert …

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Bodog Beat can exclusively reveal that Sir Alex Ferguson is the secret financier behind the re-publishing of the Ernest Hemmingway classic For Whom The Bell Tolls. Except in the new version they´ve switched the location from Andalucia to Manchester and had a slight re-jig with the title. It´s now called For Whom The Whistle Blows.

And as we all know… the whistle only blows for only one man at Old Trafford… Taggart himself. So anyone having a punt on tonight´s Champions League clash between United and Lyon should bear that in mind because it is written in stone the ref won´t be calling time until the Red Devils have scored. 

As Premier League rule Nissan 350zx states: At Old Trafford the pea inside the whistle shall …

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